解锁价值 50 万美元的新卖家抵免额度、奖励和专属权益。 了解如何操作搜索快速链接:我要开店，亚马逊物流English选择您的首选语言English - USEspañol - US中文 - CN开始开始销售了解如何销售简要了解如何在亚马逊商城销售商品注册为卖家查看卖家账户创建步骤发布商品了解如何匹配或创建商品信息为商品定价了解如何设置有竞争力的价格配送买家订单确定配送方式获得超过 $50,000 的新卖家入门大礼包通过抵免额度、奖励和专属权益开始销售并节省成本观看视频新卖家指南简介在前 90 天内使用新卖家指南的卖家斩获的首年销售额大约是其他卖家平均年销售额的 6 倍多。不知道从何处入手？ 参加我们的业务测验查看我们的常见问题解答定价查看费用和成本标准销售费用查看销售计划和销售佣金亚马逊物流 (FBA) 成本获取此热门计划的费用明细可选成本了解可选亚马逊服务的费用获取商品的预估金额预览销售费用、配送成本和收入估算收入和配送成本根据配送方式计算商品的费用、成本和收入不知道从何处入手？ 参加我们的业务测验查看我们的常见问题解答品牌打造您的品牌并为其保驾护航加入品牌注册解锁一套品牌打造工具和保护权益创建有吸引力的商品信息为您的商品添加 A+ 商品描述以提高销量获取商品评论通过 Amazon Vine 获得高质量的评论解锁品牌分析通过品牌分析获取可操作的绩效数据创建品牌旗舰店创建专门店铺以展示您的品牌验证商品通过 Transparency 服务确保买家收到正品在亚马逊商城拓展品牌的指南了解如何区分您的品牌并建立客户忠诚度不知道从何处入手？ 参加我们的业务测验查看我们的常见问题解答服务帮助您发展业务的计划查看更多服务亚马逊物流 (FBA)外包配送、退货和客户服务卖家自配送 (FBM)进行更快、更便宜、更准确的配送推广在亚马逊商城内外吸引更多买家销售 B2B与企业买家建立联系全球开店向全球亚马逊买家销售商品查找应用和服务提供商查找软件和服务提供商外包您的供应链获得面向多个销售渠道的端到端供应链管理不知道从何处入手？ 参加我们的业务测验查看我们的常见问题解答资源学习查看所有资源卖家大学了解如何在亚马逊商城销售商品博客获取有关在亚马逊商城中销售商品的电子商务提示和见解如何在线销售简要了解电子商务业务的经营事宜什么是直运？了解如何外包处理和配送如何销售新商品了解如何发布和销售各种分类的新商品如何在网上开店获得创建电子商务店铺的技巧卖家案例了解卖家如何在亚马逊商城获得成功不知道从何处入手？ 参加我们的业务测验查看我们的常见问题解答登录开始销售解锁价值 50 万美元的新卖家抵免额度、奖励和专属权益。 了解如何操作开始开始销售了解如何销售简要了解如何在亚马逊商城销售商品注册为卖家查看卖家账户创建步骤发布商品了解如何匹配或创建商品信息为商品定价了解如何设置有竞争力的价格配送买家订单确定配送方式获得超过 $50,000 的新卖家入门大礼包通过抵免额度、奖励和专属权益开始销售并节省成本观看视频新卖家指南简介在前 90 天内使用新卖家指南的卖家斩获的首年销售额大约是其他卖家平均年销售额的 6 倍多。定价查看费用和成本标准销售费用查看销售计划和销售佣金亚马逊物流 (FBA) 成本获取此热门计划的费用明细可选成本了解可选亚马逊服务的费用获取商品的预估金额预览销售费用、配送成本和收入估算收入和配送成本根据配送方式计算商品的费用、成本和收入品牌打造您的品牌并为其保驾护航加入品牌注册解锁一套品牌打造工具和保护权益创建有吸引力的商品信息为您的商品添加 A+ 商品描述以提高销量获取商品评论通过 Amazon Vine 获得高质量的评论解锁品牌分析通过品牌分析获取可操作的绩效数据创建品牌旗舰店创建专门店铺以展示您的品牌验证商品通过 Transparency 服务确保买家收到正品在亚马逊商城拓展品牌的指南了解如何区分您的品牌并建立客户忠诚度服务帮助您发展业务的计划查看更多服务亚马逊物流 (FBA)外包配送、退货和客户服务卖家自配送 (FBM)进行更快、更便宜、更准确的配送推广在亚马逊商城内外吸引更多买家销售 B2B与企业买家建立联系全球开店向全球亚马逊买家销售商品查找应用和服务提供商查找软件和服务提供商外包您的供应链获得面向多个销售渠道的端到端供应链管理资源学习查看所有资源卖家大学了解如何在亚马逊商城销售商品博客获取有关在亚马逊商城中销售商品的电子商务提示和见解如何在线销售简要了解电子商务业务的经营事宜什么是直运？了解如何外包处理和配送如何销售新商品了解如何发布和销售各种分类的新商品如何在网上开店获得创建电子商务店铺的技巧卖家案例了解卖家如何在亚马逊商城获得成功English选择您的首选语言English - USEspañol - US中文 - CN登录开始销售快速链接:我要开店，亚马逊物流开始销售
HomeToolsSeller Central Seller Central: Your digital portal for selling with AmazonList products, optimize inventory, discover growth opportunities, and more.Sign up*Get started with over$50,000 in incentivesBACK TO TOPWhat is Amazon Seller Central?How to get an account?How does Seller Central work?How to navigate Seller CentralHow to check your account healthHow to list productsHow to price productsHow to manage inventory and fulfillmentHow to analyze performanceHow to advertise and promote productsHow to get sales reportsHow to handle customer communicationHow to access resourcesGet startedFAQsWhat is Amazon Seller Central?Amazon Seller Central (sellercentral.amazon.com) is a digital hub where Amazon sellers manage and grow their businesses. Sellers use it to handle everyday operations like managing orders and inventory, tracking sales, and running promotions—all while accessing tools and insights designed to help fuel their growth.Sellers can also use it to stay on top of news and announcements and get support as they scale.Pro tipStart unlocking more Seller Central features with Amazon Brand RegistryEnroll a brand in Amazon Brand Registry to become eligible to access specialized tools and programs for establishing and growing a brand:Build a Brand Store to connect with customers.Enhance product listings with A+ Content.Get reviews through the Amazon Vine program.You can also monitor metrics and run branded advertising campaigns. Brand Registry is a free program that can help you build and protect your brand.Learn more about Brand RegistryHow to get an Amazon Seller Central accountFollow these steps to create a Seller Central account:Go to sell.amazon.com and select the Sign up button.Choose a selling plan.Register as an Amazon seller.As part of the seller registration process, you’ll provide us with details about your business and products, in addition to contact and billing information. You’ll also verify your identity.Once you’ve registered, you can log in to Seller Central with your selling credentials. When you create your account, consider using an email address that’s not already associated with other Amazon accounts you have, like an Amazon customer account. But if you have an account with Amazon Brand Registry, Amazon Ads, or Vendor Central, use the same email and password for your Seller Central account if you want to sync access.Configure your account settings based on your business and preferences. For example, you can adjust your Amazon Seller Central login settings, notification preferences, shipping settings, and more.Learn how to create an Amazon Seller Central accountVideo4:17Configure your Seller Central accountLearn how to configure settings for your Seller Central account and how to complete or update your account information.How does Seller Central work?After you’ve signed up, you can log in to Seller Central and start using its dashboards, tools, and features to sell products with Amazon and run your business. Across the Seller Central experience, AI-powered tools automate tasks and surface opportunities along with recommendations. For example, our Seller Assistant is an agentic AI expert that sellers can consult at any point within Seller Central. In 2025, Seller Assistant had more than 230,000 monthly users, with sellers accepting its recommendations more than 90% of the time.1 Seller Central’s AI-powered tools can help you save time and reduce costs, allowing you to operate more efficiently and reinvest in your business. You can rearrange many components within Seller Central to meet your preferences. Here’s an overview of what you can find inside Seller Central, plus guidance on how to use key features.Video2:42Intro to Seller CentralLearn how to navigate Seller Central and use its menus and widgets to run your business.How to navigate Seller CentralWhen you’re logged in, here are the main components you can use to explore Seller Central and make the most of the features inside:Homepage: When you first log in, your homepage provides a snapshot of what’s happening with your business. You can customize your homepage with charts and digests showing sales, orders, news, and more. Think of your homepage as a starting point for taking action with areas like products and promotions. You can also download a variety of reports to analyze your operations at any point in time.Top menu: Here you’ll find quick links and a search bar that you can use to explore Seller Central and quickly navigate to specific features. You can also access your account settings (gear icon), inbox (letter icon), and Seller Central resources (question mark icon).Workspaces: Use these tabs to jump to dedicated workspaces that collect related charts, tools, and resources for a key area of operations like products, orders, or finances.Main menu: Select the hamburger icon (three horizontal lines in the top-left corner) to explore the Seller Central main menu. Here you can access tools and programs for selling globally, running promotions, and more.Actions panel: This collapsible left panel surfaces important alerts that may require your attention. It also prioritizes tailored recommendations to improve your selling experience. Select the Ask Seller Assistant button to chat with our AI-powered Seller Assistant, which can help you streamline and grow your business with data-driven insights and expert guidance.Select the Amazon logo in the top menu to return to your homepage at any time. You can also use the bookmark feature in the top menu to create quick links to pages you visit often.Did you know?You can access Seller Central on the go with the free Amazon Seller mobile appSync with your account so you can run your business from the convenience of your mobile device. The Amazon Seller mobile app can help you save time, keep your business running smoothly, and scale.Learn more about the Amazon Seller mobile appHow to check your account healthThe top menu of Seller Central displays your account health status. Select it to go to the Account Health page. Here you can review alerts, notifications, and announcements related to your account and Amazon policies. You can also monitor metrics tied to customer service, shipping performance, and policy compliance.How to list productsTo create new product listings or match an offer to a product that’s already listed in the Amazon store, select Add Products in the top menu. This launches the List Your Products workflow, which has options for adding products using keywords, spreadsheets, and other methods. You can also add variations of a product.All sellers can add products one at a time, and sellers with a Professional plan can list products in bulk. The AI-powered Enhance My Listing tool can additionally help speed up listing creation and optimization. Review, customize, and publish listing content informed by Amazon’s AI insights to resonate with customers.Video3:11Intro to listing products in the Amazon storeLearn what you need before you list products and how to match offers and create product detail pages both one at a time and in bulk.How to price productsYou can enter an offer price when you first add a product to your inventory. You can also update and adjust prices across your inventory using multiple tools like Manage pricing in the top menu. A Professional selling plan also gives you the option to automatically update prices across your entire catalog based on rules you manage using the Automate Pricing tool.How to manage inventory and fulfillmentWithin the Orders workspace, you can get an overview of customer orders you’ve received, including those that are pending. From here you can also handle the details of orders, returns, and any customer claims.Toggle to the Supply chain workspace to get a more in-depth look at inventory. Use the Manage Amazon inventory dropdown at the top of the page to coordinate your Fulfillment by Amazon (FBA) and Fulfilled by Merchant (FBM) inventory separately.How to analyze and optimize performanceThere are many tools and features in Seller Central that can help you maximize sales, build customer loyalty, and more. To start, check out these options:Product Opportunity Explorer: Invest in new product ideas with confidence using exclusive product and purchasing insights to uncover opportunities with unmet customer demand and high sales potential.Marketplace Product Guidance: Compare global demand for the products you offer (as well as related products) through sales forecasts in different countries.Brand Analytics: Brands enrolled in Brand Registry can use this collection of dashboards to get insights into different stages of the customer journey—from initial awareness to repeat sales.How to advertise and promote productsFrom the Marketing workspace, select Manage promotions and deals. From here you can create and manage promotions like “Percentage Off” or “Buy One Get One.” Use the tabs at the top of the page to further explore marketing options for the products you offer:Deals: Create special offers tied to events like Prime Day.Coupons: Review coupons you’ve created, and create new coupons either one at a time or in bulk.Brand Tailored Promotions: If you’ve enrolled a brand in Brand Registry, offer discounts for specific audiences like recent, repeat, and high-spend customers who’ve interacted with your brand.Use the Ads console dropdown at the top of the Marketing workspace to manage advertising with your Amazon Ads account, or select Manage Stores to use our Brand Stores builder.How to get sales reports and monitor paymentsVisit the Finance workspace to download reports and get an overview of sales. Scroll for a breakdown of product charges, shipping and fulfillment costs, and other types of expenses and refunds alongside your net proceeds. Select the Manage payments button to go to the Payments Dashboard, where you can get more granular info. For example, select the Transaction View tab, then select the linked amount in the “Total” column to see a breakdown of product charges, taxes, expenses, and more details for a specific transaction.Wondering when payments from Amazon will reach your bank account, and want to know how much to expect? Scroll down to the bottom of the Payments Dashboard to see details for your next seller payment.How to handle customer communicationThe Customers workspace is where you can find an overview of feedback ratings and top search queries. These insights can help with attracting new customers, earning repeat purchases, identifying potential product issues, and more. Select the Analyze reviews button at the top of the Customers workspace to further examine customer service insights, use the Feedback Manager to track buyer satisfaction, and review recent feedback you’ve received from customers.How to access Seller Central resourcesSeller Central has a wide array of help content, tutorials, and more to assist you with every stage of your selling journey. Here are several key resources:Seller University: The Seller University library offers tutorials and trainings for selling in the Amazon store.Selling Partner Appstore: Browse thousands of Amazon-vetted apps for automated solutions that you can integrate with your account.Service Provider Network: Connect with experts who can help with translation, taxes, and much more.Seller Forums: Review and join discussions between Amazon sellers and community managers to find the answers you’re looking for.Help pages: Use the search bar at the top of Seller Central to explore relevant help content.You can also select the Learn more links throughout Seller Central to reference Amazon policies and further resources.Get started withSeller CentralSign up*Get started with over$50,000 in incentivesFrequently Asked QuestionsHow does Seller Central work with an Individual vs Professional plan?Both plans give you access to a Seller Central account, but the plan you choose determines what tools and features you can access. An Individual selling plan gives you essential features for tasks like managing inventory, orders, and payments. A Professional selling plan unlocks advanced tools and programs for selling at scale, exploring analytics, and more.Learn more about differences between selling plansHow much does Seller Central cost?With an Individual selling plan, it’s $0.99 per item sold (with no fixed monthly cost). With a Professional selling plan, it’s $39.99 a month (no matter how many products you sell). With either plan, you may also have selling fees based on what you sell. Other costs for selling in the Amazon store could be related to optional tools, programs, or services that you choose to use. New sellers can get over $50,000 in credits, bonuses, and exclusive benefits.Learn more about Amazon pricing for sellersWhat’s the difference between Seller Central and Vendor Central?Seller Central is open to business owners and entrepreneurs who want to offer products to customers as third-party sellers in the Amazon store. To register as an Amazon seller, go to sell.amazon.com and select Sign up.Vendor Central is by invitation only from Amazon. It’s a first-party vendor relationship. Instead of selling directly to customers, vendors sell in bulk (wholesale) to Amazon. Amazon then provides distribution of a brand or manufacturer’s product.How to contact Amazon Seller Central support?To contact Amazon Seller Central support, log in to your Seller Central account, then select the question mark icon in the top menu, followed by Get help and resources. From here you can troubleshoot, create a new issue, or manage support cases.How do I unify my Amazon account to sell internationally?Once you have a selling account, you can launch in our other stores to sell in different countries and regions. Create additional accounts for each country or region where you want to reach customers using the Sell Globally dashboard in Seller Central.Learn more about Global Selling with AmazonHow do you advertise in Seller Central?From your Seller Central account, you can create promotions, coupons, and deals. You can also use your Amazon Ads account to run cost-per-click (CPC) ads and other types of advertising. Use the Ads console dropdown at the top of the Marketing workspace in Seller Central to log in to Amazon Ads.Learn more about Amazon AdsHow do I add team members in Seller Central?You can manage access to your Seller Central account using the user permissions. Select the gear icon in the top menu of Seller Central, then select User permissions.HomeToolsSeller Central*A Professional selling account is $39.99/month + selling fees. Learn more1 Small Business Empowerment Report 2025
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